Bangalore: L?Or?al inaugurated its new Research & Innovation (R&I) Center to study Indian hair and skin specificities as well as the beauty routines and expectations of Indian consumers. L?Or?al plans to invest a total of 
970 Crores in India from 2011 to 2016.
The R&I Center in India is the Group?s 6th R&I hub globally. It includes both a Product Development Center in Mumbai and an Advanced Research Center in Bangalore, and will employ over 100 Indian researchers and scientists from the fields of Physical Chemistry, Organic Chemistry, Analytical Chemistry, Biotechnology, Chemical Engineering, Physics and Biology by end 2013.
At the inauguration, Jean-Paul Agon, Chairman and CEO of L?Or?al, said, ?With one of the highest growths of the Group in Asia Pacific, India is a key contributor to L?Or?al?s objective of reaching one billion new consumers. The R&I Center in India reflects our confidence in the great potential of the Indian market and our strong commitment to the country. It is in line with L?Or?al?s universalization strategy of adapting our global brands to each culture?s specific needs.?
State-of-the-art facilities
The Product Development Center is a 5,000 square meter facility located in Mumbai. Its activity relies on a unique and wide knowledge of Indian hair and skin specificities gathered through clinical studies and a deep understanding of consumers? beauty expectations. Its mission is to translate needs into innovative products ranging from skin care, hair care, hair color, color cosmetics and personal hygiene. Cutting edge instruments are used daily to ensure a rigorous evaluation of the technical, functional and sensorial benefits of the products.
The Bangalore Advanced Research Center is a 2,000 square meter site in Whitefield. The scientific environment of Bangalore is favorable to the exploration of phytochemistry, biotechnologies and bioinformatics to screen active ingredients able to address pigmentation disorders, scalp concerns and hair breakage. A specific focus will be on decoding Ayurveda roots thanks to modern biological, chemical and analytical methods.
Innovating for the Indian consumer
L?Or?al was the first to introduce key categories to India such as the modern cr?me hair color, hair conditioners, the modern hair salon concept, the dermo-cosmetic category etc. For example, Garnier Men and Garnier Color Naturals were developed for the Indian market. L?Or?al also developed bridge products between traditional beauty routines and modern technology such as Garnier Shampoo + Oil, and Maybelline Colossal Kajal.
Thanks to the cutting-edge research facilities located in Mumbai and Bangalore, L?Or?al will accelerate innovations. Pierre-Yves Arzel, Managing Director of L?Or?al India, said,? ?Our R&I Center in India, will serve to accelerate the growth of innovative products tailored for the Indian market and will help us reach our target of 7000 crores in sales and 150 million consumers in India by 2020.?
Mohamed Kanji, Director of Research & Innovation for L?Or?al India, added ?The R&I Center in India will help us to invent, in close cooperation with our brands, our factory and the excellence of the Indian innovation ecosystem, "star" products that meet local beauty needs.?
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